Sony Xperia 'make.believe' by McCann London

McCann London has created a TV and print campaign for Sony's Xperia smartphone.

The two films aim to demonstrate the possibilities of creating, sharing or listening to content using the Xperia, which can transfer music to speakers or images to another phone with a one-touch function.

The work features a cast of more than 100 people and was shot over seven days in Barcelona. It was directed by Canada through Partizan. Dominic Leung was the editor. The soundtrack is Follow by the UK band Crystal Fighters.

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Keywords:

Technology, Mobile Phones, Television campaign, National Press campaign, United Kingdom, Agency, Ad campaign, Xperia, McCann, Agencies, Global, Creative agency

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