Mercedes-Benz '#youdrive' by AMV BBDO

Mercedes-Benz has handed over the storyline for its latest series of ads to Twitter users.

The campaign features a series of three ads by Abbott Mead Vickers BBDO that promote the car marque's new A-Class to young people.

The ads centre on a musician, played by Kane Robinson, and a professional driver, who are chased by the authorities on their way to a secret gig.

At the end of the first two ads, viewers will be asked to choose what the characters should do next. They can vote on Twitter with the hashtag #youdrive.

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Integrated campaign, Mercedes-Benz, Social Media, Web, Outdoor campaign, AMV BBDO, Autos, Digital Media campaign, Cinema campaign, Television campaign, National Press campaign, United Kingdom, Agency, Ad campaign, Agencies, Digital marketing, Global, Creative agency

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