Virgin Atlantic 'Escape To Mumbai' by RKCR/Y&R

Virgin Atlantic is promoting its London to Mumbai route launch with a Bollywood-inspired poster.

Rainey Kelly Campbell Roalfe/Y&R sought inspiration for the campaign in traditional Bollywood film posters, with the route launch message delivered as a spoof film title, Escape To Mumbai.

The ad was written by Barnaby Blackburn and Gustavo Kopit. Media was planned by Manning Gottlieb OMD.

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Keywords:

Outdoor campaign, Virgin Atlantic, Digital Media campaign, United Kingdom, Travel / Leisure, Agency, Airlines, Ad campaign, Agencies, Digital marketing, RKCR/Y&R, Global, Creative agency

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