Ladbrokes 'Europa League' by SapientNitro

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SapientNitro has created a series of idents for Ladbrokes to promote its mobile app during its sponsorship of the Europa League on ITV.

Featuring Tiziano Crudeli, the Italian football commentator and face of Ladbrokes’ "game on!" campaign, the idents aim to remind people to use the app.

The idents echo Ladbrokes’ "gym" and "shampoo" ads, which continue to run for the length of the football season.

The latest idents feature the Sky football pundit Chris Kamara.

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Released: 21 September 2012

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Credits

Chief creative officer
Malcolm Poynton
Creative directors
Ben Callis
Justin Barnes
Art director
Marcos Quinn
Copywriter
Adam Brewster
Group account director
George Porteous
Account director
Naomi Hirst
Strategic planning director
Chris Baker
Agency producer
Parm Sidhu
Director/production co
Pier
Johnny, Big Red Button
Producer
Rupert Greaves
Post production
Framestore
Media planning/buying
Tim Williams, Walker Media
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