M&C Saatchi has created an integrated campaign for Direct Line.
The work, which is running across TV, print, online, outdoor and direct marketing, promotes Direct Line's range of insurance products and communicates the brand's reliability and service across its core offerings.
Released: 19 September 2012
Direct Line's latest campaign, by M&C Saatchi, stars Chris Addison from The Thick Of It, Doon Mackichan from Smack The Pony and Darren Boyd from Green Wing.
Direct Line has launched a new campaign advertising its insurance products starring stars 'The Thick of It' actor Chris Addison and comic actors Alexander Armstrong, Amelia Bulmore and Lorna Watson.
© Haymarket Media Group Ltd.