John Lewis 'the other half' by Adam & Eve/DDB

The new commercial for John Lewis focuses on its "never knowingly undersold" commitment and features a cover version of the INXS track Never Tear Us Apart, re-recorded by Paloma Faith.

The 90-second ad, created by Adam & Eve/DDB, tells the love story of a boy and a girl that spans the last century, concluding that the things that really matter never change.

The spot breaks during ITV1’s The X Factor on Saturday.

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Keywords:

United Kingdom, Agency, John Lewis, Ad campaign, Agencies, Retail, Television campaign, Adam & Eve/DDB, Global, Creative agency

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