Dairylea 'squigglywigglyness' by BMB

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Dairylea is launching a TV campaign, by Beattie McGuinness Bungay London, to support its products' new, natural recipe.

It builds on outdoor and press work released in June. There are three 20-second executions: "squigglywigglyness", "shovelability" and "putbackableness".

The work was created by Simon Bere, Jay Pond-Jones and Jade Trott, and directed by MJ Delaney through Moxie Pictures.

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Released: 05 September 2012

Creative in this campaign:

Credits

Marketing manager, cheese & dairy
Louisa Bertano
Senior brand manager, Dairylea
Lynn Grant
Creative directors
Simon Bere
Jay Pond-Jones
Copywriters
Simon Bere
Jay Pond-Jones
Jade Trott
Art director
Simon Bere
Jay Pond-Jones
Jade Trott
Agency planner
Caroline Bermingham
Media agency
PHD
Media planner
Jonathan Greenfield
Production company
Moxie Pictures
Director
MJ Delaney
Production co. producer
Jess Bell
Post-production company
The Mill
Audio post-production
750mph
Exposure
National TV
Media spend
2.5 million

Private View about this creative

Private View: Lewis Beaton & Alex Moore and Tom Callard

Private View: Lewis Beaton & Alex Moore and Tom Callard

With work from Cravendale, Marks & Spencer, Dairylea, Adidas, Plan and Radox.

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Private View: Lewis Beaton & Alex Moore and Tom Callard

Private View: Lewis Beaton & Alex Moore and Tom Callard

With work from Cravendale, Marks & Spencer, Dairylea, Adidas, Plan and Radox.

Dairylea 'new natural recipe' by Beattie McGuinness Bungay

Dairylea 'new natural recipe' by Beattie McGuinness Bungay

Dairylea has launched a poster and print campaign for its new, natural recipe. It is the first work for the Kraft brand by Beattie McGuinness Bungay since winning the business last year.

Part of the Brand Republic Group