TalkTalk 'X Factor idents' by CHI & Partners

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CHI & Partners has created a sponsorship campaign for The X Factor to announce the launch of TalkTalk TV.

The idents feature performers dancing with TV screens replacing their heads. The TV screens will be filled with user-generated content from X Factor viewers.

Viewers can create their own music video and share their performance via a mobile app. They can vote on each video via a microsite and, each week, the best videos will be selected to appear in the idents.

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Released: 16 August 2012

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Credits

TalkTalk
Commercial director
Tristia Clarke
Marketing director
Olivia Streatfeild
Head of brand – Sharon Hegarty
Brand communications manager
Sarah Butterworth
CHI team executive creative director
Jon Burley
Copywriter
Neil Clarke
Art director
Jay Philips
Design director
Dan Beckett
Chad Warner
Executive producer
Nicola Ridley
Producers
Nicola Ridley
Sarah Allen
Account director
Kim Ellis
Directors
Georgie & Geremy (LEGS)
Production company
FRIEND
VFX
MPC
Digital production
The App Business (in partnership with MPC)
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