California State Lottery 'Strike It Rich!' by David & Goliath

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For the launch of the California State Lottery Strike It Rich! Scratchers game, David & Goliath has created a fully integrated US campaign featuring characters that illustrate what it would be like to strike it rich in an instant.

Starting with a new 30-second TV spot, "Cornelius" shows an ordinary man transform into a wealthy adventurer in the blink of an eye.

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Released: 13 August 2012

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Credits

Chief creative officer
David Angelo                                                              
Executive creative director
Colin Jeffery
Creative director
John Battle
Creative director
Gary DuToit
Associate creative director
Eron Broughton
Art director
Todd Rone Parker                                                                                                        
Copywriter
Daniel Kelly
Digital art director
Ami Lewis
 Executive producer
Carol Lombard
Sr. producer
Nicolette Spencer
Producer
Kara Fromhart
Digital producer
Diego de la Maza
Associate digital producer
Erica Tremblay
 Managing partner, director of client services
Brian Dunbar                                    
Account director
Stacia Parseghian
Account supervisor
Janet Wang
Production company
Hungry Man
Director
Wayne McClammy
Director of photography
 Bryan Newman
Editorial
Spinach
Editor
 Patrick Griffin
Assistant editor
 Chris Ison
Colorist
 Beau Leon 
Visual effects
Ring Of Fire
Executive producer
John Myers
Creative director
Jerry Spivack
VFX supervisor
John Myers
VFX producer
Casey Conroy
Asst. VFX producer
Tammie Smalls
Online & flame editors
 Brian Shneider
Michelle Kouki
Graphics
 Stephen Grimm
Blake Taylor
 Sound design
740 Sound
Executive producer
Scott Ganary
Lead sound designer
Eddie Kim
Mix
740 Sound
Mixer
Andrew Tracy
Music
Beacon Street Studios 
Production company
GO! Productions
Executive producer
John Newcomb
Producer
David Clair
Flash development
Chris Isom
SD + mix company
740
Executive producer
Scott Ganary
Producer
Adrienne Alexander
Mixer
Andrew Tracy
Music company
Robot Repair
Composers
Douglas Darnell
Aaron Alden
Kael Alden                           
Executive producers
Douglas Darnell
Aaron Alden
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Part of the Brand Republic Group