P&G 'biggest fan' by Wieden & Kennedy Portland

In a new campaign, Procter & Gamble celebrates the accomplishments of the US medal winners Jordyn Wieber, Ashton Eaton and Gabby Douglas during the Olympics Games.

The five spots showcase the emotional reactions of the athletes' mothers.

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Keywords:

London2012, p+g, Olympics2012, Television campaign, Wieden + Kennedy, FMCG, Agency, Ad campaign, North America, Agencies, Global, Creative agency

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