Southern Comfort 'whatever's comfortable' by Wieden & Kennedy New York

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Wieden & Kennedy New York has created its first work for Southern Comfort since becoming its new global agency of record.

The campaign launches online via Southern Comfort’s Facebook page and YouTube channel.

 


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Released: 01 August 2012

Creative in this campaign:

Credits

Exposure
TV/Online
W+K NEW YORK
Executive creative directors
Scott Vitrone
Ian Reichenthal
Creative directors
Scott Vitrone
Ian Reichenthal
Copywriter
Nick Kaplan
Art director
Jeff Dryer
Head of content production
Lora Schulson
Producer
Alison Hill
Head of brand strategy
Stuart Smith
Digital strategist
Marshall Ball
Brand strategist
Ben Alter
Account team
Karla Stewart
Director of business affairs
Sara Jagielski
PRODUCTION
Production company
Biscuit FIlmworks
Director
Tim Godsall
Executive producer
Holly Vega
Managing director
Shawn Lacy
Line producer
Rick Jarjoura
Director of photography
Edu Grau
EDITORIAL
Editorial company
Mackenzie Cutler
Editor
Gavin Cutler
Post producer
Sasha Hirschfeld
Editorial assistant
Ryan Steele
VFX
VFX company
Suspect
VFX executive creative diretor
Tim Crean
VFX supervisors
John Geehreng
VFX flame artists
John Geehreng
VFX cg artists
Cedrick Gousse
Producer
Tsiliana Jolson
TELECINE
Telecine company
CO3
Colorist
Tim Masick
MIX
Mix company
Heard City
Mixer
Phil Loeb
Sound designer
Phil Loeb
Sam Shaffer
Executive producer
Gloria Pitagorsky
MUSIC
Music supervision company
Good Ear Music Supervision
Music supervisor
Andrew Charles Kahn
Song
“Hit or Miss”
Artist
Odetta
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Part of the Brand Republic Group