Adam & Eve/DDB is launching a national broadcast and print campaign for Volkswagen to highlight that its cars offer value for money.
The campaign highlights the affordability of Volkswagen by placing its key models in everyday situations such as a newsagent, a supermarket and an outdoor market.
Released: 23 July 2012
With work from Volkswagen, Camelot, Mercedez-Benz, Gocompare.com, Terrence Higgins Trust and Kellogg.
Few brands are responsible for giving me more 'I wish I'd done that' moments than Volkswagen, so it was with perhaps overly high expectations that I watched the latest Polo ad.
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