Mercedes-Benz 'City Golf app' by Weapon7

Weapon7 has created a golf-themed app that supports the car marque's support for The Open Championship.

The City Golf app mixes motion-activated mobile play and augmented reality.
 
The app allows users to swing their mobile device like a golf club to play through three courses with nine par-three-style holes. The pin can be set against any real-world backdrop using the iPhone's camera.

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Mercedes-Benz, Apps / Widgets, Weapon7, Autos, Digital Media campaign, United Kingdom, Agency, Ad campaign, Agencies, Digital marketing, Global, Creative agency

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