Adidas 'weighs on you' by 180 Los Angeles

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Adidas' new US TV campaign stars the American football star Robert Griffin III.

The 60- and 30-second spots were shot in Washington DC and feature the Washington Redskins quarterback playing multiple roles including a police officer, a bus driver, a security guard and a trainer.

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Released: 19 July 2012

Credits

180 Los Angeles
Executive creative director
William Gelner  
Creative directors
Grant Holland
Gavin Milner
Copywriter
Zac Ryder
Art director
Adam Groves
Executive producer/managing partner
Peter Cline
Head of broadcast
Natasha Wellesley
Director of client services
Chad Bettor  
Account director
Jerico Cabaysa
Account manager
Paul Kinsella
Planner
Martin Ramos
Business affairs manager
London Wright-Pegs
Production
Production co.
Director’s Bureau
Director
Sam Brown   
DOP
Alwin Kuchler
Executive producer
Melissa Culligan
Line producer
Jason Manz
Production designer
Pete Zumba
Stylist
Jackie Roach
Football coordinator
Kevin Cassidy
Shoot location
Washington DC
Shoot date
June 9
10
Editorial Editorial Company: The Whitehouse Editor: Rick Lawley
Executive Producer: Joni Williamson Assistant Editor: James Dierx   Completion/Special Effects Colorist: Adam Scott Transfer Facility: The Mill LA Online/VFX: The Mill LA VFX Supervisor: Tim Burke Henry/Flame Artist: Tim Burke Executive Producer: Sue Troyan Head of Production: Ben Hampshire Producer: Sabrina Elizondo   Recording Mix Recording Studio: Eleven Date: 7/11/12 Mixer: Jeff Payne Asst Mixer: Ben Freer Executive Producer:  DJ Fox Music/Sound Design Original Music by Human   Client Credits Director of Brand Marketing: Britt Jorgenson Director, Brand Communications & Digital Marketing: Chris Murphy Sr. Brand & Digital Marketing Manager: Jeremy Darlow
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