GlaxoSmithKline 'the crowd is my only drug' by TBWA\London

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GlaxoSmithKline has marked its role as the official laboratory services provider for London 2012 with its first UK ad to celebrate anti-doping science.

"The crowd is my only drug", by TBWA\London, launches on the day the official anti-doping laboratory for the Games becomes operational.

The work was written by Fabio Abram, art directed by Braulio Kuwabara and directed by Scott Lyon through Outsider.

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Released: 16 July 2012

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Credits

Executive creative director
Dede Laurentino
Creative director/writer
Fabio Abram
Creative director/art director
Braulio Kuwabara
Chief strategy officer
Zaid Al-Zaidy
Strategic planner
Jenna Hoyle
Group account director
Emma Massey
Account executive
Kirsten Barnes
Head of broadcast
Jason Ayers
Producers
Natalie Spooner
Gill Oglethorpe
Nicholas Kurs
Production manager
Melanie McGee
GlaxoSmithKline SVP global communications
Phil Thomson
GlaxoSmithKline VP corporate communications
Kerry O'Callaghan
GlaxoSmithKline programme director
Clare Brosnan
Production company
Outsider
Director - Scott Lyon Producer - Zeno Campbell-Salmon Editor - Art Jones at Work Film Editor
Post Production
 Electric Theatre Collective
VFX
Giles Cheetham
James Sindle
Sound
Factory Studios
Sound Engineer
Anthony Moore
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