Gatorade 'I will not stop' by TBWA\Chiat\Day

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Gatorade has released a spot by TBWA\Chiat\Day starring Usain Bolt.

The film shows Bolt walking towards the Olympics Stadium in London and taking his place on the race track.

The work was created by Linda Knight and Jayanta Jenkin, and directed by Jaron Albertin through Smuggler and The Cronenweths through Untitled. The director of photography was Linus Sandgren.

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Released: 09 July 2012

Credits

Executive creative director
Patrick O’Neill
Group creative director
Brent Anderson
Group creative director
Steve Howard
Creative director
Jayanta Jenkins
Creative director/copywriter
Linda Knight
Executive producer
Sarah Patterson
Producer
Molly Tait
Producer
Michael Gross
Assistant producer
Matthew Magsaysay
Executive business affairs manager
Lisa Lipman
Group planning director
Scott MacMaster
Sr. planner
Marisa Robertson
Planner
Rebecca Harris
Worldwide managing director
Nick Drake
Group account director
Blake Crosbie
Management supervisor
Magdalena Huber
Account executive
Brad Nolde
Sports marketing account executive
Lexi Vonderlieth
Music supervisor
Michael Gross
Production company
Smuggler
Director
Jaron Albertin
EP/head of commercials
Brian Carmody
Patrick Milling Smith
Executive producer
Lisa Rich
Allison Kunzman
Producer
Lisa Tauscher
Helen Hollien
Donald Taylor
Director of photography
Linus Sandgren
Production designer
Duncan Reed
Production company
Untitled
Director
The Cronenweths
EP
Jim Evans
Head of production
Geoff Campbell
General manager
Larry Edwards
UPM
Kay Kelman
Director of photography
Jeff Cronenweth
Service production company
Mad Cow Films
EP
Pete Chambers
Producer
Jonas Blanchard
Production manager
Melissa Fallon
Editorial company
Rock Paper Scissors
Executive producer
Linda Carlson
Producer
Justin Kumpata
Editor
Angus Wall
Assistant editor
Austyn Daines
Visual FX
The Mill
VFX producer
Enca Kaul
2D lead
Billy Higgins
Design art director
Tom O’Neill
Design producer
Luscia Boryczko
Music
Original Music by human
Final Mix
Lime
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