Grolsch 'big bold Grolsch' by BMB

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Beattie McGuinness Bungay has created a campaign for Grolsch comprising TV spots, Sky Movies sponsorship idents and digital activity to relaunch the brand as a premium world beer.

The work, with the strapline "Character speaks louder than words. Big bold Grolsch", tells the story of the detective Journt Von Deg. It was written by Joe Bruce, art directed by Kate Baker and directed by Yann Demange through Stink.

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Released: 03 July 2012

Creative in this campaign:

Credits

Total spend of campaign (media and creative)
£1.3m
Agency producer
Tamara Kennon
Creative director
Gavin McGrath
Copywriter
Joe Bruce
Art director
Kate Baker
Planner
Jamie Inman
Media agency
Zenith Optimedia
Media planners
Guy Edwards
Natalie Cummins
Media spend
£1.3m
Production company
Stink
Director
Yann Demange
Post-production
The Mill
Audio post-production
Wave
Exposure
6 July 2012 – Sky ONLY
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