Adidas 'Predator Lethal Zones' by Iris Worldwide

Iris Worldwide has created a global campaign to launch Adidas' new Predator Lethal Zones football boot.

Through a "call to arms" video seeded online featuring Xavi, Robin van Persie, Angel Di Maria, Jeremy Menez and Sandro, fans and young players are invited to submit challenges for their heroes to take on using the new boot.

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Keywords:

Adidas, Digital Media campaign, Jeremy Menez, Sandro, Iris, Xavi, Robin van Persie, Angel Di Maria, Fashion / Clothing, Media / Entertainment, Agency, Ad campaign, Sports, North America, Agencies, Global, Creative agency

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