Sony Xperia 'one block' by McCann New York

McCann New York has created Sony's first-ever national TV spot in the US for the Xperia Ion smartphone.

Shot by the music video director Paul Hunter, the 60-second spot mixes fantasy and adventure with the lead chracter’s real life as he walks home watching and listening to his Xperia smartphone. The soundtrack is Matt & Kim’s Let’s Go. The ad was created by Jason Schmall and Mat Bisher.

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Keywords:

Integrated campaign, Technology, Mobile Phones, Sony, Social Media, Outdoor campaign, Digital Media campaign, Television campaign, National Press campaign, United Kingdom, McCann New York, Agency, Ad campaign, Mobile campaign, Agencies, Digital marketing, Global, Creative agency

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