BBC 'Wimbledon 2012' by Red Bee Media

Red Bee Media has launched a promo spot for this year's Wimbledon coverage on the BBC.

As the competitors are shown playing key shots, their bodies become covered with words that describe their style, past wins and individual traits that could make them the winner.

The animated typography follows the anatomical movements of the players as they move in slow motion.

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Keywords:

BBC, Television, Television campaign, Red Bee Media, United Kingdom, Media / Entertainment, Agency, Wimbledon, Ad campaign, Sports, Agencies, Global, Creative agency

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