Genius '2012 brand campaign' by Adam & Eve

Adam & Eve has launched a new print campaign for Genius to introduce its range of gluten-free products to a wider audience.

Genius, founded in 2009 by the chef Lucinda Bruce-Gardyne, has previously targeted those who are allergic to gluten, but the new campaign invites everyone to see what a lower-gluten lifestyle could do.

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Grocery Food, Food & Drink, Genius, National Press campaign, United Kingdom, Magazine campaign, Adam + Eve, Agency, Ad campaign, Agencies, Global, Creative agency

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