Jack Link's 'national jerky day' by Carmichael Lynch

Jack Link's, the beef jerky brand, has released a campaign pronouncing 12 June as "national jerky day" in the US.

Carmichael Lynch has created TV spots featuring the brand mascot, a sasquatch, as well as creating a mosaic of the mascot out of beef jerky, which went on display at the Rotunda at Mall of America in Bloomington, Minnesota.

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Keywords:

Grocery Food, Jack Link's, Food & Drink, Agency, Ad campaign, North America, Television campaign, Global, Creative agency

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