Fresh Awards 2012 'make mum proud for once' by McCann Birmingham

An online film to promote the Fresh Awards uses the real mothers of creative directors to show disappointment in their offspring's chosen career.

The spots, shot by Alex Telfer, poke fun at the advertising industry.

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Keywords:

McCann Birmingham, United Kingdom, Media / Entertainment, Agency, Ad campaign, Digital Media campaign, Fresh Awards 2012, Agencies, Digital marketing, Global, Creative agency

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