Moderna Museet 'ad piece' by TBWA\Stockholm

To promote the upcoming Yoko Ono exhibition at Sweden's contemporary art museum, Moderna Museet, TBWA\Stockholm asked the artist to create an ad.

The ad ran in Sweden’s largest newspaper, Dagens Nyheter. To boost interest in the exhibition, the agency asked Ono to sign five copies before it went into distribution.

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Arts and culture, Yoko Ono, Sweden, National Press campaign, Europe, Media / Entertainment, Agency, Moderna Museet, Ad campaign, TBWA, Agencies, Global, Creative agency

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