SapientNitro has created a TV and radio campaign for Ladbrokes that aims to tap into the passion and obsession that football fans have for the game ahead of Euro 2012.
Featuring the football commentators Tiziano Crudeli and Chris Kamara, the ads explore the question: "When the football is on, why would anyone talk about anything else?"
Released: 01 June 2012
SapientNitro has created a series of idents for Ladbrokes to promote its mobile app during its sponsorship of the Europa League on ITV.
Online gambling and dating have exploded over the past five years. I have experience of neither, but I do see myself as a potential punter in the gambling arena. I'm not ruling out online dating, by the way; I'm just not sure my wife would be entirely supportive, even if I were doing it under the guise of agency research.
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