Wispa 'time well misspent' by Fallon

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Kraft Foods is launching a creative campaign to support Cadbury's Wispa and the latest bitesize addition, Cadbury Bitsa Wispa.

The campaign, by Fallon, introduces a new strapline and positioning for the brand, encouraging people to take time out and enjoy themsleves.

The brand will be supported by a £3.5 million campaign, including six-sheets near CTNs, cinema advertising and video on demand.

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Released: 21 May 2012

Credits

Brand manager
Toby Smart
Executive creative director
Santiago Lucero
Creative directors
Sam Oliver
Shishir Patel
Art director
Avril Furness
Copywriter
Miles Carter
Group account director
Jennifer Black
Account director
Emily Olson
Agency planner
Tom Goodwin
Agency producer
Sasha Mantel
Production company
2AM Films
Directors
Joel & Jamie
Producer
Nick Crabb
Director of photography
Haris Zambarloukos
Editor
Ben Stephens @ Whitehouse
Post-production
Framestore
Audio post-production
Aaaron @ Wave
Media agency
PHD
Media planners
Ellie Matthews
Matthew Alderson

Private View about this creative

Private View: Trevor Beattie and Mehdi Norowzian

Private View: Trevor Beattie and Mehdi Norowzian

With work from Nike, VW, Hovis, Paddy Power, Missing People and Wispa.

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Private View: Trevor Beattie and Mehdi Norowzian

Private View: Trevor Beattie and Mehdi Norowzian

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Part of the Brand Republic Group