Kopparberg 'un-established since 1882' by RKCR/Y&R

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Kopparberg, the premium cider brand from Sweden, has launched a £10 million campaign that aims to connect it with unconventional lifestyles, innovation and music.

Set and shot in Stockholm, it aims to capture the spirit of being "ün-established".

The ad was directed by Owen Harris, who recently shot the award-winning TV series Misfits.

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Released: 15 May 2012

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Credits

Agency creative director
Toby Talbot       
Copywriter
Adam Ronan                                   
Art director
Adam Claridge                                              
Planners
Mark Sng
Quentin Mahe                                                 
Board account director
Sophie Ford-Masters                         
Account manager
Ben Boyles                                         
Agency producer
Fiona Plumstead                                               
Media company
Arena Media                                          
Production company
Outsider                       
Director
Owen Harris                                                          
Editor
Bill Smedley/Workpost                                                     
Post-prod producer
Sam Davidson                         
Post-production
The Moving Picture Company                          
Audio post-production
Angell Sound                 
  Media exposure
TV
60” & 30”                                                                             
Cinema
Yes
TV on air
15 May                                                                
  Locations                                                     
Exterior
All Stockholm, Sweden                                                      
  Music
Title
Chrome Cavities
 
Performer
Fredrik

Private View about this creative

Private View: Ben Walker and Dylan Jones

Private View: Ben Walker and Dylan Jones

With work from Volkswagen, BlackBerry, Kopparberg, Marmite, Carlsberg and Playboy.

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Private View: Ben Walker and Dylan Jones

Private View: Ben Walker and Dylan Jones

With work from Volkswagen, BlackBerry, Kopparberg, Marmite, Carlsberg and Playboy.

Part of the Brand Republic Group