Pepsi 'live for now' by TBWA\Chiat\Day

The pop star Nicki Minaj stars in a global Pepsi campaign by TBWA\Chiat\Day that aims to encourage people to live in the moment.

In the spot, a couple open two Pepsi cans, triggering a frozen moment in time. The pair lead viewers through freeze-framed scenes ?culminating in a Minaj concert.

The spot was created by Chris MacNeil, Brett Craig and Michelle Lewis. It was directed by Fredrik Bond through MJZ.

Share On:

Keywords:

Food & Drink, Outdoor campaign, Pepsi, Digital Media campaign, Soft Drinks, Television campaign, Nicki Minaj, United Kingdom, Agency, TBWA\CHIAT\DAY, Ad campaign, Agencies, Digital marketing, Global, Creative agency

Related Creative:

• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 

Credits