Sonic Drive-In 'the tax cut game' by Goodby, Silverstein & Partners

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Sonic Drive-In in the US is celebrating Tax Day by having an all-day, half-price happy hour on sodas.

To raise awareness, Goodby, Silverstein & Partners has created a spot with the brand's "Two Guys" character as well as a game on Sonic’s website.

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Released: 16 April 2012

Credits

Co-chairman, partner
Jeff Goodby
Executive creative director, associate partner
Margaret Johnson
Associate creative director
Pete Harvey
Art director
Evan Schultz
Copywriter
Joel Lugar
Director of production
Carey Head
Executive producer
Ellie Hardy
Producer
Tony Joo
Group account director
Leslie Barrett
Account director
Hermon Ghermay
Account manager
April Won
Website production company
Hook
Credits
30 second ad
Spot client
Sonic Drive-Ins
Director
Clay Weiner
Production company
Biscuit Filmworks
Executive producer
Holly Vega
Line producer
Alexander Sivers
DP
Marten Tedin
Tabletop director
Trevor Shephard
Production company
Woodshop
Executive producer
Sam Swisher
Line producer
Christy Lindgren
DP
Pierre Rouger
Editor
Christjan Jordan
Editing company
Arcade Edit
Producer
Kirsten Thon-Webb
Asst. editor
Nick Rondeau
Post production company
Airship
Visual effects artists
Matt Lydecker
Colorist
Shane Reed
Graphics
Chris Hummel
Producer
Marguerite Olivelle
Sound design company
Elias Arts
Sound designer
Jay Nierenberg
Executive producer / GM
Ann Haugen
Production coordinator
Valeria Scinto
Agency
Goodby, Silverstein & Partners
Agency location
San Francisco, CA
Executive producer
Eizabeth O'Toole
Producer
Matthew Winks
Executive creative director
Margaret Johnson
Copywriter
Mitchell Gage
Art director
Kristin Graham
Group account director
Leslie Barrett
Account director
Hermon Ghermay
?Business affairs
Bess Cocke
Jennifer Jahinian
Kacey Ke
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