Birds Eye 'dedication' by AMV BBDO

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Birds Eye has released work by Abbott Mead Vickers BBDO building on its "polar bear" campaign.

The 30-second spot is shot in epic action-movie-style and sees the bear heading into pea fields alongside the other Birds Eye farmers.

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Released: 16 April 2012

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Credits

Marketing director
Margaret Jobling
General marketing manager
Geraldine Phillips
Senior brand manager
Matthew Blackmore
Copywriter
Tim Riley
Agency planner
Steve Hopkins
Agency account man
Crispin Butler
Hannah Banfield
Laura Etherington
TV producer
Paul Goodwin
Adelaide Lane
Media agency
Carat
Media planner
Jessica Howarth
Production company
Academy
Director
Tony Barry
Production co. producer
Cathy Green
Post-production company
MPC
Audio post-production
Angell Sound

Private View about this creative

Private View: Dave Trott and Sarah Golding

Private View: Dave Trott and Sarah Golding

With work from the BBC, Which?, Pilgrims Choice, Birds Eye, Absolut Vodka and Cancer Research UK.

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Private View: Dave Trott and Sarah Golding

Private View: Dave Trott and Sarah Golding

With work from the BBC, Which?, Pilgrims Choice, Birds Eye, Absolut Vodka and Cancer Research UK.

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Birds Eye's Polar Bear campaign is good not great

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