Intel 'desperado' by Venables Bell & Partners

Intel has launched its biggest marketing campaign, by Venables Bell & Partners, in nearly a decade.

"A new era of computing" is set in ancient China, medieval times and the Old West.

The first spot, "desperado", debuted on US TV after a global launch through paid promotion on Twitter.

It was written by Matt Fee, art directed by Greg Wyatt and directed by Daniel Kleinman through Rattling Stick.

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Integrated campaign, Technology, Intel, Computers, Ad campaign, Venables Bell & Partners, United States, North America, Digital Media campaign, Television campaign, Global