Nike 'Pro-Direct Soccer Zone app' by R/GA London

Nike and Pro-Direct, the online football store, have launched an iPhone app created by R/GA London.

It has a virtual room for people to "try on" boots using an iPhone camera. The app also gives fans social media content from football players, as well as allowing them to purchase products from the shop. The creative director was Lucio Rufo.

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Keywords:

Pro-Direct, R/GA, Digital Media campaign, United Kingdom, Media / Entertainment, Agency, Ad campaign, Sports, Nike, Agencies, Global, Creative agency

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