Canadian Film Festival 'maple syrup' by JWT Toronto

To promote the festival's Canadian content, JWT Toronto has turned hot butter dispensers at the Roxy theatre in Toronto into hot maple syrup dispensers.

The taste is "a perfect mix of sweet and salty", according to the festival's director, Bern Euler.

The festival runs from 28-31 March.

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United Kingdom, Film, JWT Toronto, Media / Entertainment, Agency, Outdoor campaign, Ad campaign, Canadian Film Festival, Agencies, Global, Creative agency

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