Legoland 'Lego Star Wars Miniland Experience' by DLKW Lowe

Legoland has launched a Star Wars-themed campaign to support the opening of the Lego Star Wars Miniland Experience.

The outdoor and online campaign uses Lego Star Wars characters to recreate famous scenes from the movie series, spinning iconic "negative" lines from the films into "positives", to celebrate the opening.

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DLKW Lowe, Star Wars, United Kingdom, Travel / Leisure, Magazine campaign, Media / Entertainment, Agency, Ad campaign, Legoland, Agencies, Global, Creative agency

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