Breast Cancer Care 'pills' by M&C Saatchi

The "support for the woman behind the cancer" campaign launches in cinemas this month.

The ad, directed by Julia Fullerton-Batten, features a naked woman decorated in tablets. The tablets fall away one by one to reveal the woman behind it.

It is also running on outdoor poster sites and at breastcancercare.org.uk/thewoman.

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Government / Non-Profit, M&C Saatchi, Charities, Digital Media campaign, Cinema campaign, Television campaign, United Kingdom, Breast Cancer Care, Agency, Ad campaign, Agencies, Digital marketing, Global, Creative agency

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