Ikea 'sleep like a princess' by Mother
Ikea has put its range of Sultan mattresses to the test in a new advertising campaign that uses a real princess.
The press and radio campaign features Princess Xenia Gabriela Florence Sophie Iris of Saxony. She was invited to use Ikea’s quick, easy and free mattress guide (www.ikea.co.uk/mattressguide) to discover the perfect mattress that complemented her sleeping habits.
