Homebase 'containers' by Leo Burnett

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Homebase is launching a campaign that continues the creative idea of transforming unusual spaces.

The ad shows a house made entirely from shipping containers. Fifty containers were used in the transformation of the "home", which includes three gardens, three kitchens, multiple living rooms, a bedroom and a bathroom.

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Released: 01 March 2012

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Credits

Writers/art directors
Phillip Deacon
Sabina Fisher
Creative directors
Trevor Webb
Cathy Hutton
Executive creative director
Justin Tindall
Agency producer
Bruce Macrae
Planning director
Julia Chalfen
Media agency
Mindshare
Production company
Stink
Director
Stylewar
Post-production
Swiss in Stockholm, Framestore in London
Producer
Juliet Naylor at Stink
Editor
Sam Rice-Edwards at The Assembly Rooms
Audio
Simon Capes at Soho Square Studios
Exposure
National television & online
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I used to love the Peter Bjorn and John song Young Folks - so much so that it made it onto the agency's hotly contested Christmas CD in 2007, but when I hear the song being used on the Homebase ads it just grates.

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