Gatorade 'coaches' by TBWA\Chiat\Day Los Angeles

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TBWA\Chiat\Day Los Angeles' new Gatorade campaign features sports coaches' insights into winning and how fuelling with Gatorade can help.

In "Jordan", Michael Jordan’s former coach Phil Jackson recalls the basketball icon’s 1997 NBA play-off performance.

It was written by Steve Howard and Gregg Clampffer, art directed by Brent Anderson and John Figone, and directed by Alex Gibney through Chelsea.

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Released: 28 February 2012

Creative in this campaign:

Credits

Executive creative director
Patrick O’Neill
Global group creative director/ art director
Brent Anderson
Global group creative director / writer
Steve Howard
Global creative director / art director
Jayanta Jenkins
Associate creative director / art director
John Figone
Associate creative director / writer
Gregg Clampffer
Executive producer
Sarah Patterson
Producer
Molly Tait
Executive business affairs manager
Lisa Lipman
Business affairs manager
KK Davis
Group planning director
Scott MacMaster
Planning director
Lydia Kim
Account planner
Marisa Robertson
Jr. planner
Adam Wiese
Jr. planner
Rebecca Harris
Worldwide managing director
Nick Drake
Account director
Blake Crosbie
Management supervisor
Chris Asahara
Account supervisor
Magda Huber
Account executive
Brad Nolde
Sports marketing
Lexi Vonderlieth
Music supervisor
Michael Gross
?Production company
Chelsea
Director
Alex Gibney
EP/ partner
Allison Amon
EP/ partner
Lisa Mehling
Producer
Melinda Nugent
Director of photography
Darren Lew
Editorial company
Lost Planet
Executive producer
Gary Ward
Producer
Jaclyn Paris
Editor
Bruce Herrman
Victor Brown II
Assistant editor
Eli Beck-Gifford
Visual FX
Liquid VFX
Title design
Clint Chang
Post producer
Romi Laine
Terry O’Gara
VFX lead artist
James Bohn
Music
Beacon Street Studios
Composer
Beacon Street Studios
Senior producer
Leslie DiLullo
Final mix
Ravenswork
Lost Planet LA
Mixer/sound design
Robert Feist
Producer
Jaclyn Paris
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