Peta 'living with' by Matter

Peta, the animal welfare group, has launched a Valentine's campaign with the tagline: "Boyfriend went vegan and knocked the bottom out of me."

The spot, which was directed by Dave Laden through Hungryman, is available on YouTube.

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Food & Drink, Digital Media campaign, Matter, Television campaign, United Kingdom, Agency, Peta, Ad campaign, Agencies, Digital marketing, Global, Creative agency

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