Grammy Awards 'we are music' by TBWA\Chiat\Day Los Angeles

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The Recording Academy has unveiled its campaign for the 54th Annual Grammy Awards (which aired on CBS on Sunday), created by TBWA\Chiat\Day Los Angeles.

The campaign, which features print, outdoor, digital, TV, a mobile app and an interactive microsite, uses technology to visualise music.

This marks the fifth consecutive year that TBWA\Chiat\Day LA has created the marketing campaign for the awards.

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Released: 13 February 2012

Creative in this campaign:

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Tags: Grammys

Credits

Creative Team
Chief creative officer
Rob Schwartz
Executive creative director
Patrick O’Neill
Creative director
Patrick Condo
Creative director
Bob Rayburn
Group creative director of media arts
Olivier Rabenschlag
ACD/copywriter
Eric Terchila
ACD/art director
Denise Zurilgen
ACD
Eze Blaine
Senior art director
Andrew Reizuch
Copywriter
Avi Klein
Copywriter/technical director
Matt Kalish
Designer
Jenn Kutchey
Account Team
Management supervisor
James Aardahl
Account supervisor
Mike Peditto
Account executive
Daryl Conui
Integrated project manager
Alisa Arnold
Senior art producer
Sabrina Bajaj
Print Credits
Producers
Matthew MacDonald
Kacey Harahan
Project manager
Jane Martin
Collin Beckles
Creative retouching
Arthaus
Prepress
E-Graphics
Studio designers
Paul Russell
Rubi Mendoza
Riki Komachi
Marsha Stevenson
Outdoor print vendor
Primary Color
Art Creation Vendors
Adele and Bon Iver
Justin Maller
Paul McCartney and Foo Fighters
Jeff Huang
Skrillex
Niklas Lundberg (Diftype)
Bruno Mars
Emeric Trahand (stillontherun)
Gramophone
Ars Thanea
Digital and Mobile Credits
Executive director of integration
Matt Bonin
Director of creative technology
Ricardo Diaz
Senior executive digital producer
Peter Bassett
Director of digital production
Chincha Evans
Senior digital producers
Monica Pino
Justin Taylor
Digital producers
Celeste Jones
Brian Jarmon
Associate digital producer
Luke Elmers
Flash lead
Patrick Matte
Flash developers
Jefferson Jones
Brandon Yano
Abel Gudino
Lead motion designer
Kevin Reid
Front end developer
Parker Ehret
Tech leads
Tim Shea
Jon Bauer
David Riegler
QA lead
Lester Broas
QA engineer
Walter Velasquez
Television and Film Credits
Executive director of integrated production
Richard O’Neill
Producer/music supervisor
Michael Gross
TV Vendors Gramophone: 15 Matthias Muller Lime Studios (Final Mix)
Mixer
Joel Waters
Assistant mixer
Brian Peyton
Executive producer
Jessica Locke
Adele :30 MPC Creative
Directors
Ryan Knowles
Dan Marsh
Executive producer
Paul Abatemarco
Head of production
Jenny Bright
3D lead
John Cherniack
3D animators
Jessie Amadio
Clint Sui
Yates Holley
Brad Mitchell
Compositing
Ryan Knowles
Brad Mitchell
Benoit Mannequin
Stefan Smith
Michael Dobbs
Smoke editorial
Mark Holden
Ben Davidson
Design
Josh Childers
Darryl Mascarenhas
Color
Mark Gethin
Derek Hansen
Lime Studios (Final Mix)
Mixer
Joel Waters
Assistant mixer
Brian Peyton
Executive producer
Jessica Locke
Foo Fighters :30 Wolf & Crow
Managing director
Kevin Shapiro
Creative director
Chad Howitt
VFX producer
Matt Olson
VFX coordinator
Kelly Shay
VFX supervisor
David Glicksman
Compositors
Chad Howitt
Kevin Stein
Lead render artist
Nick Forshee
Lighting artist
Matt Berenty
Modelers
Michael DuPree
Marco Campobasso
FX TD
Yates Holley
FX animators
Robert Spaniolo
Ben Yu
Joao Rosa
David Bokser
James Marcus
Rotoscopers
Nathan James
Yunmi Ahn
Therapy Studios (Final Mix)
Mixer
Lihi Orbach
Joe DiSanto - Executive Producer John Ramsay - Executive Producer Allegra Bartlett - Producer Bon Iver :30 MPC Creative Directors: Ryan Knowles and Dan Marsh
Production designer
Gideon Webster
Director of photography
Bernard Evans
Line producer
Chris Harlowe
3D lead
John Cherniack
3D artists
Jessie Amadio
Clint Sui
Matt Johnson
Jonah Austin
Andres Weber
William Schilthuis
Fred Durand
Ian Wilson
2D
Ash Wagers
Brinton Jaecks
Lisa Ryan
Benoit Mannequin
Michael Dobbs
Smoke
Ben Davidson
Mark Holden
Color
Derek Hanson
Mark Gethin
Concept
Darryl Mascarenhas
Storyboards
Aaron Clark
Executive producer
Paul Abatemarco
Head of production
Jenny Bright
Therapy Studios (Final Mix)
Mixer
Lihi Orbach
Executive producer
Joe DiSanto
Executive producer
John Ramsay
Producer
Allegra Bartlett
Skrillex :30 Pixomondo FX
CD
Simon Mowbray
EP
Peter Steinzeig
EP / motion graphics
David Garber
Lead designer
Alex Yoon
Therapy Studios (Final Mix)
Mixer
Lihi Orbach
Executive producer
Joe DiSanto
Executive producer
John Ramsay
Producer
Allegra Bartlett
Business Affairs
Director of business affairs
Linda Daubson
Executive business affairs manager
Lisa Lipman
Director of broadcast traffic
Nadzyah Guillermo
Gifted Songs: Adele, “Rolling in the Deep” Foo Fighers, “Bridge Burning” Bon Iver, “Holocene” Skrillex “Rock ‘n’ Roll (Will Take You to the Mountain)”
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