Mars Canada 'take part' by BBDO Toronto

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The Canadian island Grand Manan is the setting for a new campaign for Mars.

Mars partnered with Hockey Canada to add a heated mezzanine to the island's ice-hockey rink, keeping out the cold for spectators.

The concept and script was developed by the BBDO Toronto associate creative directors Jaimes Zentil and Craig McIntosh.

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Released: 08 February 2012

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Credits

Brand director
T.J. Kanaris
SVP, executive creative director
Peter Ignazi
Carlos Moreno
Associate creative director
Jaimes Zentil
Associate creative director
Craig McIntosh
Account director
Chris Perron
Account executive
Tina Obersnel
Agency producer
Clair Galea
Production company
Holiday Films, Toronto
Director
Doug Pray
Executive producers
Josefina Nadurata
Derek Sewell
Line producer
André Fitsialos
Director of photography
Chris Mably
Production coordinators
Albert Huh
Andrew Lynch
Editorial
Bijou Editorial
Executive producer
Stephanie Hickman
Editor
Ross Birchall
Assistant editor
Robin Haman
Music + sound design
Vapor Music
Colourist
Eric Whipp, Alter Ego
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