Chevrolet '2012' by Goodby, Silverstein & Partners

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Chevrolet released six ads for this year's Super Bowl, including a controversial one that features its Silverado model in a post-apocalyptic world.

Ford has objected to the commercial showing the owner of a Ford pickup not making it to a meeting point safely after an apocalyptic event.

Goodby, Silverstein & Partners also created the Chevy Game Time app. During the Super Bowl, the car-maker gave away 20 Chevys and thousands of other prizes with the app.

Users were able to download it and play along during the Super Bowl.

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Released: 06 February 2012

Credits

Chevrolet
Global chief marketing officer GM
Joel Ewanick
VP global Chevrolet marketing
Chris Perry
Director of advertising
Kevin Mayer
Assistant director of advertiser
Rich Martinek
Assistant national advertising manager
Anthony Biondo
Goodby Silverstein & Partners
Creative director/co-chairman
Jeff Goodby
Executive creative director
Jamie Barrett
Executive creative director
Hunter Hindman
Associate creative director/art director
Nick Spahr
Associate creative director/copywriter
Jonathan Graham
Director of broadcast production
Cindy Fluitt
Executive producer
Hilary Coate
Senior producer
Michael Damiani
Assistant producer
John Riddle
Agency music supervisor
Todd Porter
Group account director
Todd Grantham
Account director
Steve Barry
Account manager
Brendan Pascoe
Assistant account manager
Phong Tran
Operations director
Christine Piper
Senior business affairs manager
Karen Keoleian
Business affairs associate manager
Heidi Killeen
 
Production
Biscuit Filmworks
Director
Noam Murro
Managing director
Shawn Lacy
Director of photography
Jeff Cutter
Executive producer
Colleen O’Donnell
Line producer
Jay Veal
Production designer
Bruce McCloskey
 
Editorial
Arcade Edit
Editor
Stewart Reeves
Assistant editor
Luke McIntosh
Producer
Kirsten Thon-Webb
 
Post production vfx
Method Studio – Los Angeles
VP of production
Gabby Grourrier
Executive producer
Stephanie Gilgar
Sr. vfx supervisor
Rob Hodgson
VFX supervisor/creative director
Benjamin Walsh
CG supervisor
Jason Schgardt
Executive producer
Gabby Gourrier
Head of production
Stephanie Gilgar
VFX producer
Krystina Wilson
VFX coordinator
Anastasia Von Rahl
Lead compositor
Dominik Bauch
Lead lighter
Kevin Sears
 
Post production/ vfx
Method Studio – Australia
Matte painting
Mike James
Matte painting
Danny Janevski
Matte painting
David Woodland
Senior compositor
Gabriel Reichel
Roto
David Orman
Roto
Ben Tanti
VFX supervisor
James Rogers
Executive producer
Andrew Robinson
VFX producer
Jayne da Costa
 
TELECINE
Company 3
Colorist
Stefan Sonnenfeld
 
MUSIC
Licensed Track ‘Looks Like We Made It’ Performed by Barry Manilow
Courtesy of Arista Records LLC
Arrangement by
Sony Music Licensing
Written by
Will Jennings
Richard Kerr
Published by
Irving Music (BMI)
 
MIX
Lime Studios
Engineer
Rohan Young
Assistant engineer
Jeff Malen
Producer
Jessica Locke
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