Pepsi Max 'checkout' by TBWA\Chiat\Day

This year's Super Bowl spot for Pepsi Max, by TBWA\Chiat\Day, takes ?a potshot at rival Coke Zero.

The spot shows a Coke Zero deliveryman ?attempting to discreetly purchase a bottle of Pepsi Max at the supermarket, when he unexpectedly becomes the grand prize winner of "Pepsi Max for Life".

It was written by Armando Samuels, art directed ?by Kristina Krkljus and directed by Joe Pytka through PYTKA.

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Keywords:

TBWA\Chiat\Day, Food & Drink, Coke Zero, Soft Drinks, Television campaign, United Kingdom, Agency, Ad campaign, Pepsi Max, Agencies, Global, Creative agency

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