Honda's "the great unknown" campaign launches the new Civic model across Europe.
Created by Wieden & Kennedy London, the TV ad aims to deliver the message that it’s only by venturing into the unknown that you can discover something new and innovative.
The spot was created by Sam Heath and Chris Groom, and directed by Martin Krejci through Stink. Post-production was by Framestore.
Released: 31 January 2012
CREATIVE - Dave Buonaguidi, chief creative officer, Karmarama
A new campaign launching the fourth-generation CR-V across Europe is the first work for Honda by Mcgarrybowen London since winning the assignment in July.
Honda UK has launched a new TV campaign for its sponsorship of Documentaries on 4.
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