Adidas 'Adizero Rush' by 180LA

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Adidas is promoting its new Adizero Rush trainer with a TV ad created by 180LA that aims to make running more inclusive ?and entertaining.

The spot shows a high-school football team sprinting through the streets and leading band members, students and fans to the site of a game.

It was written by Zac Ryder and art directed by Adam Groves, and directed by Christopher Riggert through Biscuit Filmworks.

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Released: 25 January 2012

Creative in this campaign:

Credits

Executive creative director
 William Gelner
Creative directors
Gavin Milner
Grant Holland
Copywriter
Zac Ryder
Art director
Adam Groves
Head of production/managing partner
Peter Cline
Producer
 Angelo Ferrugia
Group account director
Chad Bettor
Account director
 Jerico Cabaysa
Account manager
Paul Kinsella
Account coordinator
Lauren Wax
Planning director
Martin Ramos
Production company
 Biscuit Filmworks
Director
Chris Riggert
DP
Tim Hudson
Managing partner
Shawn Lacy
Executive producer
Holly Vega
Production designer
Andy Reznik
Stylist
Bic Owen
Casting company
Stewart Stone
Casting director
Stewart Stone
Shoot location
Taft, CA
Long Beach, CA.
Shoot date
12-18-11
12-20-11
Editorial company
 Arcade
Editor
Stuart Reeves
Executive producer
Deanne Mehling
Colorist
Adam Scott
Transfer facility
The Mill
Online/VFX
The Mill
VFX supervisor
Andy Bates
Producer
Angelo Mazzamuto
Recording studio
 Eleven Sound
Date: 1-12-12
Final mix
Eleven Sound
Mixer
 Jeff Payne
Assistant mixer
Ben Freer
Executive producer
Caroline O’Sullivan
Music company
Honor Roll
Composers
Read Fasse
Nick Scapa
Sound design
740 Sound
SD designer
Eddie Kim
EP
Scott Ganary    
Global brand marketing director
Ryan Morlan
Senior global communications manager
Timo Kaemmer
Global communications manager
Josh Plante
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