Saga 'cruises and holidays' by VCCP

Saga, the provider of services for the over-50s, has revealed the first ad created by its newly appointed agency, VCCP.

The brief was to "break the ingrained cultural associations that society has about age and about Saga".

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Keywords:

VCCP, United Kingdom, Travel Agencies, Travel / Leisure, Agency, Saga, Ad campaign, Agencies, Television campaign, Global, Creative agency

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