Gatorade 'isn't enough' by TBWA\Chiat\Day

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Gatorade aims to change how athletes think about how they train with its new US TV ad.

The brand aims to convince athletes that the fuel they put into their bodies is just as important as the equipment they put on.

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Released: 04 January 2012

Creative in this campaign:

Credits

Executive creative director
Patrick O’Neill
Group creative director
Brent Anderson
Group creative director
Steve Howard
Executive producer
Sarah Patterson
Producer
Molly Tait
Executive business affairs manager
Lisa Lipman
Business affairs manager
KK Davis
Group planning director
Scott MacMaster
Planning director
Lydia Kim
Account planner
Marisa Robertson
Jr. planner
Adam Wiese
Jr. planner
Rebecca Harris
Worldwide managing director
Nick Drake
Account directors
Blake Crosbie
Amy Farias
Management supervisor
Sandra Tobey
Account supervisor
Magda Huber
Account executive
Brad Nolde
Sports marketing assistant account executive
Lexi Vonderlieth
Music supervisor
Michael Gross
Production company
Smuggler
Director
Jaron Albertin
EPs/heads of commercials
Brian Carmody
Patrick Milling Smith
Executive producers
Lisa Rich
Allison Kunzman
Producers
Lisa Tauscher
Helen Hollien
Donald Taylor
Director of photography
Linus Sandgren
Production designer
Duncan Reed
Editorial company
Peepshow
Executive producer
Deborah Sullivan
Editor
Andrea MacArthur
Assistant editor
Patrick OLeary
Visual fx
The Mill
Visual fx
The Mill LA
Title design
Tom O'Neill
Post producer
Enca Kaul
VFX supervisor
Billy Higgins
2D vfx artists
Billy Higgins (Lead)
Tim Bird
Steve Cokonis
Robert Murdoch
Nick Taylor
Margolit Steiner
Production coordinator
Kiana Bicoy
Music
Amber
Composer
Mark Tewarson
Executive producer
Michelle Curran
Final mix
Lime
Mixer/sound design
Rohan Young
Executive producer
Jessica Locke
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