Orange 'earmuffs' by Fallon
Fallon has created an ad to promote Orange's gift offer. Customers who purchase a new phone for £30 or more receive a free Christmas gift box, including Angle & Curve headphones.
The TV work centres on two plastic phone heads talking about headphones. One of the heads is wearing the A&C headphones and points out that, not only do the "earmuffs" keep you warm, they play music too.
The campaign features two TV executions, and exclusive content on video-on-demand and YouTube, and is supported by print, tactical outdoor and online.
It was written by John Cherry, Sam McCluskey and Becca Pottinger, and art directed by Gui Borchert. It was directed by Tim Godsall through Biscuit UK.