Anti-Slavery International 'Facebook' by JWT London

JWT has created a new film for the charity Anti-Slavery International showing what it would be like if a modern-day slave in London were to have a Facebook profile.

 

The short film is based on the fictional character, ‘Lala’, whose experiences are an amalgamation of those faced by modern-day slaves that Anti-Slavery International comes into contact with.

Called ‘Facebook’, the film is hosted on the charity’s YouTube channel and shows Lala joining the social network.

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Social Media, Web, Digital Media campaign, JWT London, Facebook, United Kingdom, Agency, Ad campaign, Agencies, Digital marketing, Anti-slavery International, Global, Creative agency

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