Halfords 'Christmas bikes' by DLKW Lowe

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The festive spot in the "that's helpful, that's Halfords" campaign is designed to encourage parents to go to the retailer to buy bikes for their children for Christmas.

The commercial was created by Richard Holmes and Remco Graham, and directed by Paul Gay through Waspface.

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Released: 02 November 2011

Creative in this campaign:

Credits

Halfords group brand marketing director
Gerry Murphy
Senior marketing communications manager, Halfords
Andrew Brotherton
Creative directors
Richard Denney
Dave Henderson
Creative team
Richard Holmes
Remco Graham
Planner
Anna Hutson
Richard Warren
Media agency
Walker Media
Production company
Waspface
Director
Paul Gay
Producer
Tim Nunn
Post-production
Framestore
Editor
Adam Spivey @ The Playroom
Audio post-production
Parv Thind @ Wave Studios
Exposure
UK
Air Date
26.10.11
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